Century 21 Real Estate has achieved a great level of brand awareness with consumers in the real estate marketplace. A recent study shows that the CENTURY 21 System is a clear leader, remaining the most recognized name in real estate*. The System has the largest broker network and greater global coverage than any other real estate brand and is dedicated to providing buyers and sellers of real estate with the highest quality service possible.

_{(* 2006 Ad Tracking Study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between March 6th - October 2nd, 2006 by Millward Brown, a leading global market research organization.)}